Restaurant Social Media Campaign
Industry
Hospitality
Timeline
2 months
Footfall Increase
New Followers
Ad Reach
Booking Rate
The Challenge
A new upscale restaurant was struggling to build awareness and fill tables, especially during weekday lunch hours.
Our Solution
We created a targeted Instagram and Facebook ads campaign showcasing their dishes and ambiance to local food enthusiasts.
Results
+60% footfall increase, 2,500+ new social followers, fully booked weekends
The Challenge
A new upscale restaurant in Stellenbosch opened with high expectations but struggled to attract customers. Despite excellent food and service, they were only at 30% capacity during weekday lunches and 50% on weekends. They had minimal social media presence and no advertising strategy. The owners were considering closing within 6 months if things didn't improve.
Our Solution
We developed a comprehensive Meta Ads strategy focused on visual storytelling and local targeting. We created mouth-watering photo and video content of their signature dishes, ran targeted campaigns to food enthusiasts within a 25km radius, and used Instagram Stories to showcase the restaurant's ambiance and special events. We also implemented a user-generated content strategy encouraging customers to share their experiences with a branded hashtag, and ran special promotions for first-time visitors.
Implementation Process
Week 1-2: Professional food photography and videography session, social media profile optimization, and audience research. Week 3-4: Campaign launch with multiple ad variations testing different dishes and messaging. Week 5-8: Scaling successful ads, influencer partnerships with local food bloggers, and weekly special promotions. We also optimized Google My Business and encouraged reviews to build social proof.
Results & Impact
After 2 months, the restaurant achieved a 60% increase in footfall, with weekends now fully booked and weekday lunches at 75% capacity. They gained 2,500+ Instagram followers with a highly engaged community (8.7% engagement rate). The ad campaigns reached 85,000 local users with a 4.2% click-through rate. Reservation requests increased by 120%, and the restaurant now has a 3-week waitlist for weekend dinners. Revenue increased by R380,000 in the first quarter, making the business profitable for the first time.
Technologies Used
"We went from empty tables to fully booked in just 8 weeks. The Instagram campaign brought in exactly the clientele we were targeting."
Restaurant Owner
Hospitality Industry