Real Estate Lead Generation Campaign
Industry
Real Estate
Timeline
3 months
Qualified Leads
ROI
Cost Per Lead
Closed Deals
The Challenge
A luxury real estate agency was spending heavily on traditional advertising with minimal ROI and few qualified leads.
Our Solution
We launched a targeted Google Ads campaign focusing on high-intent keywords and local searches for premium properties.
Results
200+ qualified leads, 300% ROI, R4.2M in closed deals
The Challenge
A luxury real estate agency in Sandton was struggling to generate qualified leads. They were spending R50,000 monthly on traditional print advertising and generic online ads with minimal results. Their cost per lead was over R2,000, and most leads were unqualified or outside their target market. They needed a more efficient way to reach serious property buyers in their price range.
Our Solution
We designed a multi-layered Google Ads strategy targeting high-intent keywords like 'luxury homes for sale Sandton' and 'property investment Johannesburg.' We created separate campaigns for buyers and investors, used audience targeting based on income and interests, and implemented remarketing to nurture leads. Landing pages were optimized for conversions with professional photography, virtual tours, and clear calls-to-action. We also set up conversion tracking and lead scoring to identify the most qualified prospects.
Implementation Process
Week 1: Keyword research, competitor analysis, and account structure setup. Week 2-3: Ad copy creation, landing page development, and conversion tracking implementation. Week 4: Campaign launch with close monitoring and daily optimization. Ongoing: A/B testing of ad variations, bid adjustments, and audience refinement. We also integrated with their CRM to track leads through to closing.
Results & Impact
In 3 months, we generated 203 qualified leads at an average cost of R245 per lead (88% reduction). The campaign achieved a 300% ROI with 28 closed deals totaling R4.2 million in commissions. Click-through rates averaged 8.3% (industry average is 3.17%), and landing page conversion rates hit 12.4%. The client expanded their budget by 150% due to the exceptional results and now uses Google Ads as their primary lead generation channel.
Technologies Used
"The quality of leads from Google Ads is exceptional. We've closed R4.2 million in deals directly from this campaign."
Agency Director
Real Estate Industry