Professional Services SEO Campaign
Industry
Legal Services
Timeline
6 months
#1 Keywords
Organic Traffic
Campaign Duration
Lead Increase
The Challenge
A professional services firm was invisible online, ranking on page 5+ for their target keywords and receiving minimal organic traffic.
Our Solution
We executed a comprehensive SEO strategy including technical optimization, content creation, and local SEO to dominate their market.
Results
15 #1 rankings for high-value keywords, 420% increase in organic traffic
The Challenge
A boutique law firm in Johannesburg had virtually no online presence despite being in business for 15 years. They were losing potential clients to competitors who ranked higher on Google. Their website was outdated, not mobile-friendly, and they had no content strategy. They were ranking on page 5 or lower for critical keywords like 'personal injury lawyer Johannesburg' and 'commercial litigation attorney South Africa.'
Our Solution
We implemented a comprehensive SEO strategy starting with a complete technical audit and website redesign. We created a content calendar focusing on high-value legal topics, built authoritative backlinks from legal directories and local publications, and optimized for local search with Google Business Profile management. We also created detailed practice area pages with case studies and legal guides that established their expertise.
Implementation Process
Month 1-2: Technical SEO fixes, mobile optimization, and site speed improvements. Month 3-4: Content creation with 40+ high-quality legal articles and practice area pages. Month 5-6: Link building campaign and local SEO optimization. We also implemented schema markup for legal services and created location-specific landing pages for their three office locations.
Results & Impact
After 6 months, the firm achieved #1 rankings for 15 high-value keywords including 'personal injury lawyer Johannesburg' and 'commercial litigation attorney.' Organic traffic increased by 420%, and qualified lead inquiries jumped by 285%. Revenue increased by R2.4 million in the first year, with 78% of new clients finding them through organic search. Their Google Business Profile now has 150+ five-star reviews.
Technologies Used
"We went from invisible to dominating our local market. Our phone hasn't stopped ringing with qualified leads."
Senior Partner
Legal Services